Question 1

The first four steps of the marketing process focus on ________.
understanding the market
delivering customer service
creating value for customers
understanding customer demands and needs
capturing value from customers

Accepted Answer

The answer of The first four steps of the marketing...

Question 2

Marie Ortiz enjoys her work at Futuristic Designs, Inc.Her organization understands and anticipates customer needs even better than customers themselves do and creates products and services to meet current and future wants and demands.Marie's firm practices ________ marketing.
shared value
customer-driving
societal
donor
none of the above

Accepted Answer

The answer of Marie Ortiz enjoys her work at Futuristic...

Question 3

Which of the following has contributed to the deeper, more interactive nature of today's customer relationships?
digital technologies
television advertising
newspaper ads
radio advertising
outdoor ads

Accepted Answer

The answer of Which of the following has contributed to...

Question 4

A church targeting different demographic groups to increase attendance is an example of ________.
for-profit marketing
not-for-profit marketing
mindless marketing
ethics in marketing
societal marketing

Accepted Answer

The answer of A church targeting different demographic groups to...

Question 5

As part of the rapid globalization of today's economy, companies are selling more locally produced goods in international markets and ________.
taking a local view of their industry
purchasing more supplies abroad
reducing competition within their industry
downplaying concerns for social responsibility
competing solely in traditional marketplaces

Accepted Answer

The answer of As part of the rapid globalization of...

Question 6

Greg Williams now has the buying power to purchase the computer system he has wanted for the last six months.Greg's want now has become a ________.
need
necessity
demand
satisfier
transaction

Accepted Answer

The answer of Greg Williams now has the buying power...

Question 7

Which of the following is currently the fastest growing form of marketing?
consumer-generated marketing
online marketing
mass media marketing
promotional sampling
word-of-mouth marketing

Accepted Answer

The answer of Which of the following is currently the...

Question 8

Railroads were once operated based on the thinking that users wanted trains rather than transportation, overlooking the challenge of other modes of transportation.This reflects the ________.
product concept
production concept
selling concept
marketing concept
societal marketing concept

Accepted Answer

The answer of Railroads were once operated based on the...

Question 9

Some fast-food restaurants offer tasty and convenient food at affordable prices, but in doing so they contribute to a national obesity epidemic and environmental problems.These fast-food restaurants overlook the ________ philosophy.
marketing concept
product concept
production concept
societal marketing concept
selling concept

Accepted Answer

The answer of Some fast-food restaurants offer tasty and convenient...

Question 10

Henry Ford's philosophy was to perfect the Model-T so that its cost could be reduced further for increased consumer affordability.This reflects the ________.
product concept
marketing concept
societal marketing concept
production concept
selling concept

Accepted Answer

The answer of Henry Ford's philosophy was to perfect the...

Question 11

It is most accurate to say that today almost every company, small and large, is affected in some way by which of the following?
the societal marketing concept
customer relationship management
global competition
not-for-profit marketing
customer-generated marketing

Accepted Answer

The answer of It is most accurate to say that...

Question 12

Which of the following trends is not part of the changing marketing landscape?
growing not-for-profit marketing
a surge in globalization
conspicuous consumption
consumer desire for more sustainable marketing practices
growth in digital/online marketing

Accepted Answer

The answer of Which of the following trends is not...

Question 13

Which of the following phrases reflects the marketing concept?
The supplier is king.
Marketing should be viewed as hunting and not gardening.
This is what I make, won't you please buy it?
This is what I want, won't you please make it?
none of the above

Accepted Answer

The answer of Which of the following phrases reflects the...

Question 14

The Niketown running club that organizes twice weekly evening runs for Nike customers is an example of a ________.
frequency marketing program
basic customer relationship
club marketing program
consumer-generated marketing program
structural benefit provided for top customers

Accepted Answer

The answer of The Niketown running club that organizes twice...

Question 15

You have just taken a new position in an organization and you're learning about the job functions of your new colleagues.You observe that your marketing manager is heavily involved in the process of building and maintaining profitable customer relationships.Your marketing manager frequently speaks about the need to deliver superior customer value and satisfaction.Your manager is concerned with which one of the following?
database management
website hits
the societal marketing concept
not-for-profit marketing
customer relationship management

Accepted Answer

The answer of You have just taken a new position...

Question 16

Ben & Jerry's challenges all stakeholders, including employees, top management, and even ice cream scoopers in their stores, to consider individual and community welfare in their day-to-day decisions.Actions such as this by companies seizing the opportunity to do well by doing good reflects ________.
virtual marketing
social responsibility
profit marketing
marketing
myopia

Accepted Answer

The answer of Ben & Jerry's challenges all stakeholders, including...

Question 17

The social-responsibility and environmental movements are expected to ________ in the future.
demand more from companies
demand less from companies
move away from sustainable marketing
move toward partner relationship management
move away from using social networking

Accepted Answer

The answer of The social-responsibility and environmental movements are expected...

Question 18

Jolene's firm believes that consumers will not buy enough of its products unless the firm undertakes a large-scale selling and promotion effort.Jolene's firm is practicing the ________.
production concept
marketing concept
selling concept
relationship concept
social advertising campaign

Accepted Answer

The answer of Jolene's firm believes that consumers will not...

Question 19

Which of the following statements is not true about social media as a marketing tool?
Social media is a fast way to collect consumer research.
Social media is a relatively inexpensive way to collect market research.
Social media can be a highly interactive tool to engage with customers.
Social media usage is declining.
Social media can be employed by for-profits firms, government organizations, and non-profit organizations.

Accepted Answer

The answer of Which of the following statements is not...

Question 20

As the economy emerges from the recent recession and heads into the post-recession era, one dominant consumer trend that has taken shape is _________.
ultra-frugality
sensible consumption
purchase reticence
"keeping up with the Jones'" consumption
conspicuous consumption

Accepted Answer

The answer of As the economy emerges from the recent...

Quiz 1: Marketing: Creating and Capturing Customer Value

The first four steps of the marketing process focus on ________. understanding the market delivering customer service creating value for customers understanding customer demands and needs capturing value from customers

Which of the following has contributed to the deeper, more interactive nature of today's customer relationships? digital technologies television advertising newspaper ads radio advertising outdoor ads

A church targeting different demographic groups to increase attendance is an example of ________. for-profit marketing not-for-profit marketing mindless marketing ethics in marketing societal marketing

Greg Williams now has the buying power to purchase the computer system he has wanted for the last six months.Greg's want now has become a ________. need necessity demand satisfier transaction

Which of the following is currently the fastest growing form of marketing? consumer-generated marketing online marketing mass media marketing promotional sampling word-of-mouth marketing

Railroads were once operated based on the thinking that users wanted trains rather than transportation, overlooking the challenge of other modes of transportation.This reflects the ________. product concept production concept selling concept marketing concept societal marketing concept

Henry Ford's philosophy was to perfect the Model-T so that its cost could be reduced further for increased consumer affordability.This reflects the ________. product concept marketing concept societal marketing concept production concept selling concept

It is most accurate to say that today almost every company, small and large, is affected in some way by which of the following? the societal marketing concept customer relationship management global competition not-for-profit marketing customer-generated marketing

Which of the following trends is not part of the changing marketing landscape? growing not-for-profit marketing a surge in globalization conspicuous consumption consumer desire for more sustainable marketing practices growth in digital/online marketing

Which of the following phrases reflects the marketing concept? The supplier is king. Marketing should be viewed as hunting and not gardening. This is what I make, won't you please buy it? This is what I want, won't you please make it? none of the above

The Niketown running club that organizes twice weekly evening runs for Nike customers is an example of a ________. frequency marketing program basic customer relationship club marketing program consumer-generated marketing program structural benefit provided for top customers

The social-responsibility and environmental movements are expected to ________ in the future. demand more from companies demand less from companies move away from sustainable marketing move toward partner relationship management move away from using social networking

Jolene's firm believes that consumers will not buy enough of its products unless the firm undertakes a large-scale selling and promotion effort.Jolene's firm is practicing the ________. production concept marketing concept selling concept relationship concept social advertising campaign

As the economy emerges from the recent recession and heads into the post-recession era, one dominant consumer trend that has taken shape is _________. ultra-frugality sensible consumption purchase reticence "keeping up with the Jones'" consumption conspicuous consumption