Advertising and Promotion Study Set 1

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Questions
3 k
Flashcards
22
Quizzes
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Quiz 1 (120 Questions + Flashcards)

An Introduction to Integrated Marketing Communications

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Quiz 2 (120 Questions + Flashcards)

The Role of IMC in the Marketing Process

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Quiz 3 (120 Questions + Flashcards)

Organizing for Advertising and Promotion: The Role of AD Agencies and Other Marketing Communication Organizations

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Quiz 4 (120 Questions + Flashcards)

Perspectives on Consumer Behavior

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Quiz 5 (127 Questions + Flashcards)

The Communication Process

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Quiz 6 (127 Questions + Flashcards)

Source, Message, and Channel Factors

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Quiz 7 (120 Questions + Flashcards)

Establishing Objectives and Budgeting for the Promotional Program

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Quiz 8 (118 Questions + Flashcards)

Creative Strategy: Planning and Development

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Quiz 9 (120 Questions + Flashcards)

Creative Strategy: Implementation and Evaluation

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Quiz 10 (120 Questions + Flashcards)

Media Planning and Strategy

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Quiz 11 (119 Questions + Flashcards)

Evaluation of Media: Television and Radio

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Quiz 12 (127 Questions + Flashcards)

Evaluation of Media: Magazines and Newspapers

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Quiz 13 (99 Questions + Flashcards)

Support Media

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Quiz 14 (100 Questions + Flashcards)

Direct Marketing

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Quiz 15 (99 Questions + Flashcards)

The Internet: Digital and Social Media

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Quiz 16 (118 Questions + Flashcards)

Sales Promotion

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Quiz 17 (128 Questions + Flashcards)

Public Relations, Publicity, and Corporate Advertising

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Quiz 18 (111 Questions + Flashcards)

Measuring the Effectiveness of the Promotional Program

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Quiz 19 (105 Questions + Flashcards)

International Advertising and Promotion

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Quiz 20 (126 Questions + Flashcards)

Regulation of Advertising and Promotion

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Quiz 21 (120 Questions + Flashcards)

Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion

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Quiz 22 (120 Questions + Flashcards)

Personal Selling Online

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