Deck 17: Store Layout, Design, and Visual Merchandising

Question 1

Impulse products are products that are purchased without prior plans,like fragrances and cosmetics in department stores and magazines in supermarkets.

Answer 1

True
Explanation: Impulse products are items are an unplanned decision customers make to buy an item when they become aware of the product in the store.

Question 2

Which of the following are retailers NOT expected to provide for its disabled shoppers?

A)accessible dressing rooms
B)available sales staff
C)fully accessible bathrooms
D)a lower checkout station
E)32 inch wide main aisles

Answer 2

B
Explanation: All are expected except for available sales staff.

Question 3

The store design that provides a major aisle to facilitate customer traffic with access to the store's multiple entrances is called the racetrack layout.

Answer 3

True
Explanation: The racetrack layout is also referred to as the loops layout because it has a major aisle that loops around the store to guide customer traffic around different department within the store.

Question 4

The two basic shopping goals of consumers are to receive customer satisfaction and customer service.

Question 5

Why is it important for stores to be designed with flexibility in mind?

A)It is less expensive for retailers to build several different types of flexible fixtures than to build one inflexible fixture.
B)Stores with flexible designs can respond to market changes without large-scale renovations.
C)Customers find it hard to locate merchandise if fixtures are rigid.
D)Department managers never know what to expect from the planners allocations and require the ability to display more merchandise at a moment's notice.
E)Environmental legalities require stores to have flexible designs to reduce waste.

Question 6

Utilizing the mantra,"stock it high and let it fly" is applying the tonnage merchandising display technique with large quantities of merchandise displayed together.

Question 7

Since a store design cannot achieve all objectives,managers need to made trade-offs among them.Which of the following does NOT describe such trade-offs?

A)Home Depot's traditional design can efficiently store and display a lot of merchandise with long rows of floor-to-ceiling racks;however,this design is not good for a pleasant shopping experience.
B)Retailers often make trade-offs between stimulating impulse purchases and making it easy to buy products.
C)The trade-off between the ease of finding merchandise,and providing an interesting shopping experience is determined by the customer's shopping needs.
D)Specialty store retailers encourage the ease of finding merchandise rather than exploration.
E)Giving customers adequate space in which to shop has to be balanced with the use of scarce resource for merchandise.

Question 8

The primary objective of a store design is in implementing the retailer's strategy.

Question 9

The best place for store planners to position a "destination" department or items is the front right-hand side of the store.

Question 10

Stores provide hedonic benefits when it enables customers to locate and purchase products in an efficient and timely manner with minimum hassle.

Question 11

The Americans with Disabilities Act _________.

A)states that stores built before 1990 must be fully accessible for the disabled
B)states that it is illegal to discriminate in hiring and termination decisions concerning people between the ages of 40 and 70
C)prohibits unequal pay for men and women who perform equal work or work of comparable worth
D)protects people with disabilities from discrimination in employment,transportation,public accommodations,telecommunications and the activities of government

Question 12

The free-form layout is best suited for grocery stores.

Question 13

A retailer considering florescent lighting versus LED lighting,solar power versus standard electricity and local grasses versus typical grasses for landscaping would mostly be considering which design objective?

A)legal requirements
B)retail strategy
C)controlling costs
D)flexibility
E)buying behavior

Question 14

Planograms are maps that prescribe the location of merchandise based on profitability and other factors.

Question 15

H&R Block opens many offices around the country to accommodate the tax season.The company has the ability to piece together new offices,expand existing offices or alter the design for a unique space in a matter of hours.This ability is an example of which of the following objectives?

A)their ability to positively influence consumer behavior
B)their ability to be flexible
C)their ability to consider cost versus value
D)their ability offer services at a moment's notice
E)their ability to be consistent with their image and strategy

Question 16

Neiman Marcus uses time-released atomizers which spray a lavender scent in the lingerie department.The managers say it enhances the customer's shopping experience,soothes shoppers,and even increases sales.Which of the following design objectives would this practice most likely satisfy?

A)Design should consider cost versus value.
B)Design should be flexible.
C)Design should be consistent with the retailer's strategy.
D)Design should positively influence consumer behavior.
E)Design should include aromatherapy.

Question 17

Which of the following is NOT considered an objective to be met when designing a store?

A)The design should be consistent with image and strategy.
B)The design should be inexpensive.
C)The design should be flexible.
D)The design should recognize the needs of the disabled.
E)The design should provide a rewarding shopping experience.

Question 18

Atmospherics refers to the design of an environment via visual communications,lighting,colors,music and scent to stimulate customers' perceptual and emotional responses that affect their purchase behavior.

Question 19

To design a good store layout,store managers must ________.

A)never exceed his or her budget
B)create an even division between storage space and selling space
C)consider how the store layout will photograph for ads
D)create a store layout that entices customers to purchase more than they had originally planned
E)model the store design on its competitors so customers can recognize the layout

Question 20

What is the effect if merchandise is too close to other racks,or high traffic areas,where people may get bumped,causing them to leave that area or store?

A)little space effect
B)crowded merchandise effect
C)butt- brush effect
D)bottle-neck effect
E)abandon effect

Question 21

Which of the following best describes the free-form layout?

A)It is very cost-efficient.
B)It uses repetitive,symmetrical patterns.
C)It enhances the productivity of the store's selling space by its tight arrangements.
D)It is the least aesthetically leasing of all the store layouts.
E)It is an aesthetically pleasing design and a very spacious arrangement.

Question 22

Which of the following is true about the racetrack layout?

A)It is also called the free-form layout.
B)It cannot be used in department stores because it makes large stores look cluttered.
C)It encourages impulse purchasing.
D)It is not as aesthetically pleasing as the grid layout.
E)It is very cost efficient.

Question 23

Willa is the manager of a pet store and wants to display in the window signage advertising dog food on sale.What type of signage should she use?

A)promotional
B)category
C)locational
D)point of sale
E)lifestyle

Question 24

Which of the following statements about a grid store layout is NOT true?

A)The amount of merchandise on the floor with a grid layout can be significantly greater than with other types of layouts.
B)The grid layout is the most aesthetically pleasing of all of the store layouts.
C)There is little wasted space with a grid layout.
D)The grid layout is very cost-efficient.
E)The grid layout satisfies utilitarian needs of customers.

Question 25

What is the advantage of the free-form layout to the consumer?

A)This type of layout is designed to get the customer's attention.
B)Customers are can easily find merchandise in the store with this type of layout.
C)Customers feel they are in an intimate and relaxed environment and are more likely to buy.
D)The layout guides the customer through the store.
E)Customers can purchase merchandise less expensively in this type of layout.

Question 26

Grid store layouts _________.

A)encourage impulse purchasing
B)are cost-efficient
C)are also called loop layouts
D)are one of the most aesthetically pleasing designs
E)are used by specialty stores

Question 27

Which of the following retail stores is most likely to have a racetrack layout?

A)H&R Block Tax Service
B)Kroger supermarket
C)Macy's department store
D)Claire's Accessories
E)Scarlett O'Haira Beauty Salon

Question 28

Reese designed his gift shop specializing in teen room decoration in a free-form layout.He used music,lighting,and color to suit the teen tastes.What could Reese add to promote the customer shopping experience?

A)discount for frequent shopper as part of a CRM program
B)signage
C)longer hours
D)frequent sales
E)advertisement in local teen hangouts

Question 29

Which of the following is a disadvantage to the grid layout?

A)It is costly.
B)Shrinkage is more likely to occur.
C)Customers typically aren't exposed to all the merchandise in the store.
D)Wide aisles utilize expensive merchandise space.
E)Products are difficult for customers to find.

Question 30

Which of the following does NOT describe aspects of grid layout?

A)It provides a visually exciting design.
B)It is well suited for shopping trips in which customers need to move throughout the entire store and quickly locate products they want to buy.
C)It is well suited for grocery retailers.
D)It is cost efficient.
E)It efficiently utilizes vertical space.

Question 31

Which store design contains long gondolas of merchandise and aisles in a repetitive manner?

A)boutique
B)free-form
C)loop
D)racetrack
E)grid

Question 32

Which of the following is NOT an element considered in the design of a store?

A)layout
B)signage
C)graphics
D)attention getting feature areas
E)recruitment

Question 33

In which type of store layout would you find cash register stations in each department?

A)racetrack
B)blocked
C)grid
D)repetitive
E)shelf-and-row

Question 34

Another name for the free-form layout is the _______.

A)specialty layout
B)boutique layout
C)freedom layout
D)loop layout
E)format layout

Question 35

The _____ store layout arranges fixtures and aisles asymmetrically.

A)suggestive
B)convoluted
C)pulsing
D)loop
E)free-form

Question 36

William is always hunting for a bargain and frequently visits the meat department to see the markdowns for meat dated to be sold that day.On these packages,the price is cut in half.This type of signage is ______.

A)promotional
B)category
C)locational
D)point of sale
E)lifestyle

Question 37

When Raisa walked into the store,she saw it was full of rows of self-service tiers of shelves back-to-back.Immediately she knew the retailer had used a _________ store layout.

A)repetitive
B)grid
C)blocked
D)free-form
E)shelf-and-row

Question 38

Which of the following retailers are likely to use a grid store layout?

A)Meijer supermarkets
B)Best Buy
C)Macy's
D)J Crew
E)Zara

Question 39

The trade-off between ease of finding merchandise and providing a varied and interesting layout is determined by _______.

A)how often there is a shipment from the distribution center
B)the simplicity of the merchandise
C)well trained,design oriented managers
D)the needs of the customer's shopping at the store
E)legal requirements

Question 40

Another name for the racetrack store layout is the _____ layout.

A)loop
B)pulsing
C)convoluted
D)departmental
E)suggestive

Question 41

Which of the following locations is the most appropriate to place impulse products?

A)near the front of the store by the cash wraps
B)center aisles
C)left hand size of the store
D)right hand side of the store
E)strike zone

Question 42

Which of the following does NOT describe an end-cap?

A)They are display located at the end of an aisle.
B)They have high visibility.
C)Product sales increase dramatically when merchandise is featured on an end-cap.
D)Retailers use end caps to merchandise seasonal,temporary,or promotional items as well as high-margin items.
E)They are most often used with a free-form layout.

Question 43

As Garry was waiting to pay for a bottle of aspirin he bought at a pharmacy,he added a copy of TV Guide,a Snickers bar,and a pack of cheese crackers to his purchases.The area where Garry made his TV Guide and Snickers selections is called a(n)_____.

A)end cap
B)cash wrap
C)gondola display
D)promotional area
E)freestanding fixture

Question 44

In Ron Jon Surf Shops,there is a 10-foot long surf board on legs with bikinis on top near the entrance to the department where surfing merchandise is sold.The surfboard attracts many customers into that department.This is an example of a(n)____.

A)consumer motivator
B)gondola display
C)freestanding fixture
D)impulse product center
E)end cap

Question 45

When Joe visited Crate and Barrel,he was surprised to see tea cups displayed up a wall almost to the ceiling.What type of attention getting display is Crate and Barrel using for the tea cups?

A)feature area
B)freestanding
C)window display
D)end-cap
E)point of purchase

Question 46

At the home improvement store,Menards,there is an area of the store that has one of three categories of merchandise throughout the year.In January thru March the area has organization and garage storage merchandise,in April thru September it has lawn,garden and patio merchandise and in October through December it has Christmas merchandise.This special section at this store is an example of a(n)______.

A)consumer motivator
B)freestanding fixture
C)gondola display
D)impulse product center
E)promotional area

Question 47

____________ refers to products that customers decided to buy before even entering the store.

A)Impulse merchandise
B)Demand/destination merchandise
C)Special merchandise
D)Complementary merchandise
E)Promotion merchandise

Question 48

To determine the productivity of store space,retailers are MOST likely to use _____.

A)the number of transactions
B)sales per square foot
C)inventory turnover
D)retained earnings
E)asset turnover

Question 49

Which of the following does NOT describe appropriate space management?

A)Merchandise categories with high GMROI's merit more space than merchandise categories with lower GMROI's do.
B)Less is allocated to fast selling merchandise to allow more shelf space to encourage sales of slower moving items.
C)A retailer over allocates space to categories purchased by their platinum customers,the customers with the highest lifetime value.
D)A retailer over allocates space to some low productivity categories such as milk because an extensive assortment in these categories attracts customers to the store and positively affects the sales of categories with higher GMROIs.
E)High turnover items need to be restocked more frequently to avoid stockouts.

Question 50

Donna entered Macy's through the main entrance,went up two escalators,turned to the back of the store and walked to the far corner to finally reach the children's department.In this example,the children's department can be considered a(n)________ for Donna.

A)seasonal needs department
B)adjacent department
C)unnecessary department
D)demand/destination department
E)disjointed/disagreeable department

Question 51

Bonnie wanted to buy a wreath for her home for Christmas.She found the wreaths in the back of her Target store with other holiday cards,candy and decorations.This special section at Target is an example of a(n)______.

A)consumer motivator
B)freestanding fixture
C)gondola display
D)impulse product center
E)promotional area

Question 52

________ are located on aisles and are designed primarily to get customers' attention and bring them into or down the aisle.

A)End caps
B)Gondola displays
C)Promotional areas
D)Consumer motivators Point-of-sale areas
E)Freestanding fixtures

Question 53

While shopping in the electronic department in Walmart,Sasha noticed an advertisement about lay-away on the Walmart network broadcasted on a nearby monitor.This would be an example of ________.

A)digital imagery
B)digital signage
C)TV advertising
D)in-house advertising
E)corporate display advertising

Question 54

Which of the following locations is the most appropriate to place high margin products?

A)at the store entrance
B)center aisles
C)end caps
D)right hand side of the store
E)left hand side of the store

Question 55

Which store layout is used primarily by grocery and full-line discount stores?

A)Race track layout
B)Grid layout
C)Free form layout
D)Boutique layout
E)Loop layout

Question 56

Apparel retailers that display most of their merchandise on freestanding fixtures typically measure space productivity as ________.

A)sales per linear foot
B)sales per square foot
C)inventory turnover
D)retained earnings
E)asset turnover

Question 57

Which of the following is NOT recommended as a merchandise location practice?

A)Retailers should strategically place impulse and demand/destination merchandise throughout the store so they can increase the chances that a customer will shop the entire store and focus on the merchandise with a GMROI.
B)Retailers should place merchandise with a high GMROI at or close to the store entrance to attract customers' attentions and sell fast.
C)Retailers should display some of their most compelling merchandise in the strike zone to create desirable first impression of the store.
D)Retailers should display high GMROI products at the right-hand side of the store.
E)A retailer should strategically cluster complementary products together to facilitate multiple purchases.

Question 58

Which of the following is NOT a good place to display merchandise?

A)at the store entrance
B)center aisles
C)end caps
D)right hand side of the store
E)eye level

Question 59

Which of the following has the LEAST consideration when a retailer is deciding how much floor or shelf space to allocate to merchandise categories and brands?

A)the productivity of the allocated space
B)impact on store sales
C)the display needs for the merchandise
D)the merchandise's inventory turnover
E)the price of the merchandise

Question 60

Digital signage is visual content that is displayed on a monitor delivering video clips or price of merchandise.Which of the following is NOT a benefit of digital signage?

A)the enhancement of the store environment
B)the displays of complex graphics and videos
C)the atmosphere it provides
D)the time to message hurdle
E)the cost of the start up

Question 61

____________ is a method of displaying merchandise in which the retailer exposes as much of the product as possible to catch the customer's eye.

A)Tonnage merchandising
B)Vertical merchandising
C)Mass marketing
D)Product visibility
E)Frontage presentation

Question 62

Which of the following statements about the location of departments within retail department and discount stores is TRUE?

A)Most customers are drawn into the center of a store by the use of a free form design.
B)In general in a multilevel store,space's value increases the further it is from the entry-level floor.
C)The men's department is generally located is a low-traffic area on the second floor or near the back of the store.
D)Because many customers turn left when entering a store,the left side is especially desirable floor space.
E)The best locations on any floor are those that are closest to the store's entrances,main aisles,escalators,and elevators.

Question 63

The term used to describe the practice of focusing spotlights on special feature areas and items is ___________.

A)popping the merchandise
B)creating a halo effect
C)attention focusing
D)illuminating the merchandise
E)spotlighting

Question 64

A diagram that shows how and where specific products should be placed on retail shelves or displays to increase customer purchases is called a(n)_______.

A)merchandise plan
B)allocation plan
C)placement plan
D)planogram
E)assortment plan

Question 65

Which of the following statements about the use of scent to change or augment the atmospherics in a store is TRUE?

A)The methods used to introduce scent into a store are relatively expensive.
B)The gender of the target market should be used to determine the intensity of the scent.
C)The age of the target market does not affect the way scents are received and decoded.
D)There are no ethnic differences in the way scents are received and decoded.

Question 66

Which of the following senses has a large impact on feelings of happiness,hunger,disgust and nostalgia?

A)music
B)lighting
C)scent
D)temperature
E)color

Question 67

Sam's merchandise is sold in large quantities and stacked high on metal shelving.This merchandising gives the customer a message of low prices.Which of the following merchandising techniques is Sam's using?

A)tonnage merchandising
B)price lining
C)color presentation
D)frontage presentation
E)atmospherics

Question 68

Hollywood video rental stores typically place the most current tape boxes on shelves so the scenes depicted on the tape box can attract the customer.This is an example of _____.

A)tonnage merchandising
B)vertical merchandising
C)frontal presentation
D)merchandising copy
E)product visibility

Question 69

By using ____,stores can effectively organize their merchandise to follow the eye's natural movement.

A)vertical merchandising
B)diagonal organization
C)purchase visibility
D)the four dimensions of retail space
E)a page format

Question 70

In which of the following stores would you be most likely to encounter a four-way fixture?

A)Bloomingdales
B)All Creatures,a pet store
C)TJ Maxx
D)Henderson Music Store,retailer of musical instruments
E)Marco Polo,a retailer of antique atlases,maps,and globes

Question 71

_____ is used to present products when retailers offer a limited number of predetermined price points within a product classification category.

A)Flexible pricing
B)Competitive pricing
C)Price presentation
D)Price lining
E)Price limiting

Question 72

As you enter Yesteryear,a vintage clothing boutique,you're aware of how inviting the store is for browsers.All of the lighting is from floor and table lamps.The music plays Benny Goodman serenades,and the air smells like powder.The walls are covered in vintage floral wallpaper.This environment has (an)attractive ____.

A)sensory merchandising
B)ecological design
C)behavior-oriented design
D)atmospherics
E)lifestyle merchandising

Question 73

When Lena went to buy a pair of walking shorts this spring,she first noticed the store had three racks of shorts.Then she noticed all the shorts on one rack were $14.99,all the shorts on the second rack were priced at $19.99,and all the shorts on the third rack were priced at $24.99.What type of merchandise presentation did Lena see?

A)price lining
B)item
C)quality/price
D)customer benefit
E)usage

Question 74

Which colors would be best to use at a fast food restaurant that would stimulate an appetite?

A)blue and green tones
B)all the colors of the rainbow
C)white,eggshell,ecru,and other white hues
D)red,orange and yellow tones
E)pink,red,and magenta tones

Question 75

In which of the following stores would you be most likely to encounter a straight rack?

A)The Green Gate,a florist
B)Kohl's department store
C)Toys "R" Us
D)Publix supermarkets
E)Waldenbooks

Question 76

Dana is planning on redoing her kitchen.When she went into the home improvement store,she admired the various kitchens the store has set up.Each kitchen used a different style and color scheme,and allowed Dana to consider the possible formats she could use.The home-improvement store had used a(n)_____ presentation.

A)store-oriented
B)pull-strategy
C)idea-oriented
D)schematic
E)image-enhanced

Question 77

On the basis of analysis of historical sales,gross margins,turnover,the sizes of product packaging for each SKU,and the retailer's design criteria,a software can determines the optimal shelf space and location for each SKU.This describes the process of creating an effective ____________.

A)merchandise plan
B)allocation plan
C)placement plan
D)planogram
E)assortment plan

Question 78

When large quantities of merchandise are displayed together to capture the customers attention,it is called a ______.

A)humungous merchandising
B)tremendous merchandising
C)vertical merchandising
D)tonnage merchandising
E)style/item presentation

Question 79

To make sure its customers noticed the new shipment of cigars,a specialty store could focus spotlights on the merchandise and use the lights to draw customers to the humidors.This is an example of ________.

A)popping the merchandise
B)spotlighting
C)attention focusing
D)illuminating the merchandise
E)putting a halo on

Question 80

In which of the following stores would you be most likely to encounter a rounder as a common fixture?

A)Marshall's,an off-price clothing retailer
B)Sherlock,a store for mystery book lovers
C)The Brew House,a store that sells everything you need to brew your own beer
D)Rite-Aid drugstores
E)Red Rooster Antique Mall