Deck 13: Implementing and Controlling the Strategic Sports Marketing Process

Question 1

One way of coordinating people and tasks in a sports organization is by the use of _____.

A) Theory B management
B) Total Quality Management (TQM)
C) customer driven management
D) sports orientation
E) Theory A management

Answer 1

B

Question 2

According to the text,budgets are often used as a means of controlling organizational plans.

Answer 2

True

Question 3

Putting a sports marketing strategy into action is described as _____.

A) controlling
B) market planning
C) implementation
D) strategy formulation
E) segmentation

Answer 3

C

Question 4

Accurate _____ is an essential guide for decision making and action,and necessary for all phases of the strategic sports marketing process.

A) creativity
B) budgeting
C) timing
D) information
E) both b and c

Question 5

One of the characteristics associated with TQM is visible leadership; top management must be and is responsible for implementing the sports marketing plan.

Question 6

According to the text,without the _____,innovation is unlikely,if not impossible.

A) creative process
B) reward process
C) budgeting process
D) information process
E) communication process

Question 7

Evaluation of plans,activities,and results is called _____.

A) execution
B) strategic planning
C) strategic control
D) implementation
E) segmenting

Question 8

The type of control that measures and evaluates the effect of actions that have already been taken in an effort to execute the plan is called _____ control.

A) process
B) planning assumptions
C) premise
D) strategic
E) contingency

Question 9

According to the text,implementation must begin with budgeting.

Question 10

In sports marketing,communication may be formal or informal and may use a number of different channels.

Question 11

A crisis plan should include _____.

A) well-defined organizational response strategies
B) specific procedures for responding to crises
C) steps to deal with media impact
D) efficient ways to deal with a variety of problems
E) all of the above

Question 12

?Sports marketing plans being constructed in an uncertain environment creates the need for _____ control.

A) process
B) planning assumptions
C) premise
D) contingency
E) strategic

Question 13

The basis of a successful strategic implementation is _____.

A) communication
B) coordination
C) creativity
D) budgeting
E) all of the above

Question 14

According to the text,there is only one "correct" reward system.

Question 15

One of the organizational design elements involved in executing the plan is _____.

A) segmenting
B) marketing research
C) rewards
D) controlling
E) strategy formulation

Question 16

One of the basic functions of good sport marketers is _____.

A) the ability to speak in front of audiences
B) to be a former athlete
C) the ability to write computer programs
D) the ability to engage in graphic design
E) both b and c

Question 17

_____ and _____ are vital for the implementation of the sports marketing plan,because putting together an effective marketing team is considered one of the cornerstones of the implementation process.

A) Communication; budgeting
B) Creativity; communication
C) Staffing; skills
D) Creativity; skills
E) Budgeting; skills

Question 18

When encouraging intrapreneurship,staying close to the customer is not considered an important component.

Question 19

According to the text,effective _____ requires a leadership style that allows and encourages an understanding of the marketing plan by all members of the sports marketing team.

A) communication
B) budgeting
C) analysis
D) control
E) none of the above

Question 20

Are the premises or assumptions used to develop the strategic sports marketing process valid? This is the question asked in _____.

A) process control
B) planning assumptions control
C) premise control
D) strategic control
E) execution control

Question 21

The text gives a list of general competencies necessary for all sports marketing managers.List three of these competencies.

Question 22

Total Quality Management (TQM)is mentioned in the control element of the implementation of the sports marketing plan.List the four characteristics of TQM given in the text.

Question 23

List and describe the seven elements for successfully implementing the strategic sports marketing process.

Question 24

Ratio analysis is listed as a useful method of finances of the control phase for the implementation of the sports marketing plan.List three types that are given in the text.

Question 25

In the text,encouraging intrapreneurship is listed as part of the creative process.List and describe three guidelines for encouraging intrapreneurship.

Question 26

A crisis plan should never include steps that deal with potential media impact that enhances the sport organization image.

Question 27

In sports marketing,contingency control is based on the assumption that marketers operate in an uncertain and unpredictable environment.

Question 28

One of the more useful methods of financial analysis for control purposes is known as ratio analysis.