Deck 1: Introduction to Hotel Management

Question 1

Central heating, the elevator, and electric lights were first adapted to the lodging industry in what era?

A) mid 1800's
B) late 1800's
C) early 1900's
D) middle 1900's

Answer 1

late 1800's

Question 2

Conrad Hilton entered the hotel industry during the post World War II era?

Answer 2

True

Question 3

Kemmons Wilson founded the Sheraton Chain in the 1950's?

Answer 3

False

Question 4

Market orientation of a hotel refers to which of the following?

A) the ability of the hotel to attract guests
B) the stores surrounding the hotel
C) the type of guests attracted to a hotel
D) the geography of the hotel's location

Question 5

Example(s) of a hotel's market orientation is (are) which of the following?

A) J.C. Penney and Sears
B) commercial and residential
C) advertising with a local travel agent
D) none of the above

Question 6

Total Quality Management focuses upon employee morale issues.

Question 7

This concept measures a hotel manager's efforts in achieving maximum occupancy at the highest room rate possible.

A) Occupancy percentage
B) Average rate
C) Yield percentage
D) Franchise agreement

Question 8

If a hotel sells 300 rooms in one night and has 400 rooms available to sell, and attracts 600 guests for that night, the single occupancy for that night is?

A) 75%
B) 100%
C) 50%
D) 35%

Question 9

The double occupancy rate for the night listed in question number 8 is which of the following?

A) 75%
B) 100%
C) 50%
D) 35%

Question 10

A hotel has collected $10,000 in revenue for the night. They sold 200 rooms. What is the average room rate?

A) $100
B) $50
C) $75
D) $85

Question 11

Levels of service of a hotel are indicated by which of the following?

A) Full-service, all suites, limited-service, extended-stay
B) Franchise and independent services
C) Luxury, independent, top rated
D) Franchise, referral, limited-service

Question 12

Affiliation of a hotel is indicted by which of the following?

A) Franchise
B) Company-owned
C) Referral
D) All of the above
E) Luxury

Question 13

Concepts that support growth in the lodging industry include, but are not limited to, leisure time, discretionary income, and number of one and two person households.

Question 14

This type of property is a hotel which is operated by a consulting company that provides operational and marketing expertise and a professional staff.

A) Management contract
B) Franchise
C) Select -service
D) Full-service

Question 15

Concepts that support career development in the hotel business include which of the following?

A) Educational preparation and continued in-service education.
B) Work experience
C) Membership and participation in professional hospitality organizations
D) All of the above
E) Franchise agreements

Question 16

Marriott founded his hotel empire in 1957 with which hotel?

A) Twin Bridges Marriott Motor Hotel
B) Marriott Hotel
C) Washington D.C. Manor
D) Waldorf=Astoria

Question 17

This person is associated with developing a market segment for the cost conscious business and pleasure travelers in the early 1980's.

A) Tom Bradley
B) Ray Schultz
C) Gordon Hilton
D) Mary Carlton

Question 18

This atrium concept allows a guest a to overlook the lobby of a hotel from the first floor to the roof. It was first used by

A) Marriott
B) Holiday Inn
C) Hyatt
D) Waldorf=Astoria

Question 19

The concept "demographic" refers to which of the following?

A) size, density, distribution, or vital statistic of a population
B) emotional and motivational forces that affect a service or product
C) data which represent hotel services
D) chain concept

Question 20

The money remaining from wages after paying for necessities such as food, clothing, and shelter is referred to which of the following?

A) vacation savings
B) discretionary income
C) flexible income
D) extra revenue