Deck 2: Web Publishing Fundamentals

Question 1

A mix of elements to stimulate attention is the basic design principle of _______.

A) balance
B) contrast
C) proximity
D) focus

Answer 1

B

Question 2

The combination of design elements identified with a website and its publisher creates the website's _______.

A) proximity
B) visual identity
C) contrast
D) symmetry

Answer 2

B

Question 3

Pages that lack _______, such as those with a solid block of text or a jumble of competing elements, are uninteresting or confusing.

A) proximity
B) balance
C) contrast
D) resolution

Answer 3

C

Question 4

Which of the following is not used at websites to promote interactivity?

A) chat
B) blogs
C) streaming media
D) web-based forms

Question 5

In a(n) _______ arrangement of web elements, the elements are off balance, creating an energetic mood.

A) symmetric
B) focused
C) asymmetric
D) balanced

Question 6

The ability to incorporate colorful designs, photographs, and text into webpages at a cost similar to or less than that for print media is part of the web's _______ advantage.

A) interactivity
B) cost
C) delivery
D) none of the above

Question 7

A webpage needs _______, which is a dominating segment of the page.

A) a focal point
B) white space
C) contrast
D) proximity

Question 8

_______, such as those shown in the accompanying figure, have become an increasingly important communication tool for businesses.

A) Social networks
B) Chat rooms
C) Blogs
D) Search tools

Question 9

Consistent placement and repetition of elements across all pages at a website helps promote unity and _______.

A) proximity
B) visual identity
C) balance
D) contrast

Question 10

In a(n) _______ arrangement of web elements, the elements appear centered or even, suggesting a conservative, safe, and peaceful atmosphere.

A) asymmetric
B) aligned
C) symmetric
D) static

Question 11

Which of the following elements provide webpage interactivity?

A) logo
B) web-based form
C) image
D) copyright statement

Question 12

Southwest Airlines' "You are now free to move about the country." is an example of a _______.

A) tag line
B) logo
C) link
D) virtual commitment

Question 13

Contrast establishes _______, the center of interest or activity.

A) balance
B) proximity
C) white space
D) a focal point

Question 14

All the pages at a website must have _______, or a sense of oneness or belonging.

A) proximity
B) contrast
C) symmetry
D) unity

Question 15

Compared with print publishing, updating web content is _______ cost effective.

A) less
B) equally
C) more
D) not

Question 16

The Internet and web technologies that promote data and resource sharing provide the web's _______ advantage over print publications.

A) cost
B) delivery
C) interactivity
D) currency

Question 17

The ability to quickly and inexpensively update webpages is a(n) _______ advantage.

A) cost
B) currency
C) interactivity
D) delivery

Question 18

A website's _______ page encourages communication between the website and its visitors.

A) server
B) home
C) copyright
D) contact

Question 19

The ability to use free downloads for photos, animations, video, and sound clips for use at your website is an example of the web's _______ advantage.

A) cost
B) interactivity
C) delivery
D) currency

Question 20

The assurance or guarantee that a business or organization offers to its customers is implicit in its _______.

A) website
B) brand
C) logo
D) online form

Question 21

On the color wheel, _______ are considered primary colors.

A) green, blue, and purple
B) yellow, orange, and red
C) red, yellow, and blue
D) green, blue, and purple

Question 22

By downloading and using an image without permission, you could violate the creator's _______, or ownership right to the image.

A) protected right
B) print right
C) stated right
D) copyright

Question 23

Which of the following is NOT an example of personally identifiable information (PII)?

A) credit card number
B) name
C) Social Security number
D) dynamic IP address

Question 24

_______ are small text files stored on a visitor's hard drive, often without the awareness or approval of the website visitor.

A) Candies
B) Cookies
C) Muffins
D) Brownies

Question 25

To further web accessibility by people with special needs, the U.S. Congress instituted _______ of the U.S. Rehabilitation Act.

A) Section 408
B) Section 126
C) Section 509
D) Section 508

Question 26

Which of the following are generally reliable sources for website textual content?

A) respected subject experts
B) professional organizations
C) trade journals
D) all of the above

Question 27

_______ is a process that changes data, encoding it so that it cannot be understood if an unauthorized person attempts to read it.

A) Decryption
B) Coding
C) Encryption
D) Storing

Question 28

On the color wheel, _______ are considered secondary colors.

A) red, yellow, and blue
B) orange, green, and purple
C) green, blue, and purple
D) yellow, orange, and red

Question 29

_______ is the placement of objects in fixed or predetermined positions, rows, or columns.

A) Proximity
B) Alignment
C) Symmetry
D) Contrast

Question 30

The _______ color system uses 16 symbols, the letters A-F and digits 0-9, to signify values.

A) hexadecimal
B) RGB
C) CYMK
D) TIFF

Question 31

Website visitors generally _______ webpage text quickly to find useful information.

A) read
B) study
C) scan
D) absorb

Question 32

_______ enables the user to change the angle of a rectangular screen in order to change the screen orientation from landscape or portrait.

A) Flowing design
B) Wet design
C) Liquid design
D) Auto-rotate

Question 33

The consortium of government agencies, IT industry representatives, and nonprofit organizations representing people with special needs is the _______.

A) Web Usability Initiative (WUI)
B) Web Safety Initiative (WSI)
C) Web Help Initiative (WHI)
D) Web Accessibility Initiative (WAI)

Question 34

_______ is the measure of a monitor's sharpness and clarity, related directly to the number of pixels it can display.

A) Resolution
B) Color depth
C) Size
D) Focus

Question 35

The classic newswriting style that places a summary first, followed by detail, and then any background information is called the _______.

A) upside-down pyramid style
B) inverted pyramid style
C) inverted rectangle style
D) inverted circle style

Question 36

The goal of _______ is to enhance the user's website experience in order to meet the user's needs and make the user feel their visit was worthwhile.

A) UX
B) MX
C) IX
D) ITX

Question 37

Adding a(n) _______ text description for each image that loads in a webpage in place of turned-off images helps visitors better understand a page's content.

A) substitute
B) alternative
C) replacement
D) turned-off

Question 38

When writing for the web, be cautious regarding the use of _______.

A) straightforward language
B) contemporary language
C) scannable text
D) humor

Question 39

Which of the following companies offers website privacy and security standards programs?

A) TRUSTe
B) Amazon Security
C) SecureMe
D) HELPe

Question 40

_______ is the quantity of data that can be transmitted in a specific time frame.

A) Transwidth
B) Bandwidth
C) Datawidth
D) Download width

Question 41

A common characteristic of all websites is that they are continually updated with timely content.

Question 42

The web would be a very impractical choice for advertising an upcoming event, such as a health fair.

Question 43

Which of the following elements can be found on a web-based form?

A) option button
B) text box
C) check box
D) drop-down list box

Question 44

A contact page and web-based form are both used to promote two-way conversations between website visitors and website publishers.

Question 45

A well-designed website should include tools that enable its visitors to engage in interactive, two-way communication with the website's publisher.

Question 46

The same principles of web design from the earliest days of the web are still the principles of web design today.

Question 47

A webpage with a light background and white text might draw more attention than one with a dark background and brightly colored text.

Question 48

Which of the following are controlled by branding specifications applied to an entity's media?

A) logos
B) fonts
C) colors
D) tag lines

Question 49

To create a focal point, first determine what element on your webpage is the most important and then use contrast to establish that dominance visually.

Question 50

Positioning a caption near an image or an organization's name near its logo are two examples of the basic design principle of contrast.

Question 51

Which of the following are closely related but separate concepts?

A) web accessibility
B) web design
C) web usability
D) web publishing

Question 52

You can exploit the web publishing's delivery advantage by downloading free photos, animations, video, and sound clips for use at your website.

Question 53

You should use balance, proximity, and white space to create effective, organized webpages.

Question 54

Which of the following are advantages web publishing holds over print publishing?

A) currency
B) reduced production costs
C) rapid, economical delivery
D) interactivity

Question 55

In just a few minutes and at a very low cost, a company's web adminstrator could update or create a new webpage that includes a press release explaining a change in management, along with a photograph and biography of a new CEO.

Question 56

The empty space on webpages is always white.

Question 57

Print publishing offers distinct advantages over web publishing, such as cost and delivery advantages.

Question 58

Many websites are updated continually, such as websites published by news organizations.

Question 59

Which of the following elements can be used to create contrast on a webpage?

A) text styles
B) color choices
C) element size
D) page length

Question 60

The technological specifications of the web mean that it does not matter whether your design is a simple one-color text piece or a sophisticated piece with hundreds of colors - the cost to publish on the web is the same.

Question 61

To keep webpage text succinct, place information that is not crucial, such as historical backgrounds or related topics, on linked subsidiary pages.

Question 62

The Secure Sockets Layer (SSL) protocol safeguards and encrypts confidential information as it travels over the Internet.

Question 63

When writing for the web, use language that is straightforward, contemporary, and geared toward an educated audience.

Question 64

Web designers incorporate MX practices into webpage design.

Question 65

Design elements that promote unity and create a visual identity contribute to branding an entity.

Question 66

The empty space surrounding text and images on a webpage is called ____________________.

Question 67

From the perspective of design, ____________________ is the harmonious arrangement of elements.

Question 68

Web usability involves making webpages easy to use for people with special needs.

Question 69

Whenever you incorporate multimedia in your webpages, the pages are generally larger and your website might require more ____________________.

Question 70

____________________, as applied to webpages, means that you should place elements that have a relationship close to each other.

Question 71

Few businesses and other large organizations take care to develop and reinforce their own brand over time.

Question 72

Most website visitors prefer to read webpages word for word for useful information.

Question 73

Completion
Washingtonpost.com and USATODAY.com exploit the web's ____________________ advantage to provide weather, stock market quotes, and stories about newsworthy events.

Question 74

After your website is published, plan to ____________________ the website's content for credibility, accuracy, and timeliness on a regular basis.

Question 75

When collecting content for your website, confirm its accuracy using reliable sources.

Question 76

A(n) ____________________ form is used to gather contact information and preferences from website visitors.

Question 77

The Internet and web technologies that promote data and resource sharing provide the web's ____________________ advantage over print publications.

Question 78

Digital signposts are methods for verifying the source of content.

Question 79

The primary concern of visitors to websites that focus on content that does not change over time is author credibility and content ____________________.

Question 80

Website administrators rely on data such as the number of users who commented on, shared, viewed, or "liked" webpage content to gauge success; this type of data is called ____________________.