Deck 1: Understanding the Synergetic Digital Ecosystem

Question 1

There are four ways that companies are using data to fuel strategic initiatives across the enterprise.Please select the answer below that most closely reflects these four initiatives.

A)Business strategy,data strategy,communications strategy and media strategy
B)Selling more products,improving customer service,improving sentiment and generating more marketing qualified leads
C)Improving employee engagement,generating shareholder value,breaking down organizational siloes,and generating more sales qualified leads
D)Improving social media engagement,generating more traffic to the website,distributing media to the proper channels and improving search engine rankings

Answer 1

A

Question 2

Organizations are collecting a vast amount of data about their customers from a number of different tools.According to data from Chiefmartec.com,how many different marketing technology vendors are there for companies to engage?

A)10,000
B)7,000
C)5,000
D)2,000

Answer 2

C

Question 3

There are two dominant forms of media that we discuss throughout the course of this chapter.Please select the answer below that most accurately reflects those two media types.

A)Earned and shared media
B)Paid and owned media
C)Converged and shared media
D)Social and digital media

Answer 3

B

Question 4

Mobile data has become an increasingly important data source to for companies.In late 2016,mobile internet traffic surpassed desktop traffic for the first time ever.

Question 5

Keeping an eye on competitors using digital data is a growing use case for many organizations.Free tools from Google,Alexa and SimilarWeb can provide competitor website and audience profile data.What sorts of questions can these data sources answer? Select the response that is most accurate below.

A)Which audience segments are competitors reaching that you are not?
B)What are people saying in social media about your competitors?
C)What is the sentiment toward your competitors in social media?
D)What types of content are people engaging with on your competitors owned properties?

Question 6

According to the most recent user data from Facebook,the company has only about 1.5 billion users who access the platform.

Question 7

There are a number of key questions that mobile data can answer for companies.Please select the question below that mobile data can answer for companies.

A)How does mobile visitor engagement with my site compare to traditional and/or desktop visitor engagement?
B)What are consumers saying in social media from their mobile devices?
C)What is the sentiment toward my brand from those using mobile devices?
D)What keywords do people use most often on mobile devices?

Question 8

Companies have access to an enormous amount of data today.At the 2018 Consumer Electronics Show in Las Vegas,Intel shared projections for data growth trends.Intel projects that by 2020,the average consumer will generate 1.5 Gigabytes of data per day from their associated internet activities.