In an example of _____,Winn-Dixie supermarkets collaboratively marketed and sold Jimmy Dean sausage for half price.Consumers were invited to go to their nearest Winn-Dixie store to take advantage of the savings being offered on Jimmy Dean sausage.
A) specialty promotion
B) cooperative advertising
C) comparative advertising
D) shared advertising
E) advertising advocacy

Question

Quizplus · Accepted Answer

Cooperative advertising involves two or more companies collaborating together to advertise their products or services, typically sharing the cost of the advertising. In this case, Winn-Dixie supermarkets and Jimmy Dean sausage worked together to offer a promotion on the sausage, which resulted in cost savings for consumers.

In an Example of _____,Winn-Dixie Supermarkets Collaboratively Marketed and Sold