The balanced scorecard keeps strategy on track by measuring
A)Finance,marketing,operations,and human resources
B)Finance,customers,processes,and learning and growing
C)Shareholder value,customer satisfaction,production efficiency,and worker satisfaction
D)Inputs and outputs to each critical process

Question

Quizplus · Accepted Answer

The balanced scorecard measures financial performance, customer satisfaction, internal business processes, and learning and growth. These categories help keep the overall strategy on track by providing a comprehensive overview of both financial and non-financial elements of the company's performance. Option A is missing the category of customers and learning and growth. Option C is similar to B but replaces "learning and growth" with "worker satisfaction," which is a narrower focus. Option D is a potential use of the scorecard but does not accurately describe its primary purpose of measuring and tracking overall strategic performance.

The Balanced Scorecard Keeps Strategy on Track by Measuring