What is encoding specificity?
A) The finding that it is best to study in the room where one will be tested.
B) People specifically encode only the information of interest.
C) Retrieval is better when the learning context matches the retrieval context.
D) Retrieval depends on how specifically the information has been learned.

Question

Quizplus · Accepted Answer

Encoding specificity refers to the principle that retrieval of information is more effective when the conditions at the time of encoding (learning) are similar to the conditions at the time of retrieval. This means that memory is improved when the context present during learning matches the context during retrieval.

What Is Encoding Specificity