Refer to IT's About Business 8.3 - Location-Based Services at Shopping Malls: Which of the following statements is false?
A) The mall industry expects these services will prevent malls from losing shoppers to online retailers.
B) A current mall app helps shoppers remember where they parked.
C) Some current mall apps offer reward points.
D) A mall app can be a loyalty program.
E) A mall app can offer coupons based on shoppers location within the mall.

Question

Quizplus · Accepted Answer

The statement "The mall industry expects these services will prevent malls from losing shoppers to online retailers" is false. While location-based services may enhance the shopping experience at malls, they are not necessarily seen as a solution to stop shoppers from turning to online retailers.