Question 1

Explain how a mashup works (conceptually), and provide some examples of mashups that you have seen.

Accepted Answer

The answer of Explain how a mashup works (conceptually), and...

Question 2

Identify and analyze the risks and benefits associated with social networking sites.

Accepted Answer

The answer of Identify and analyze the risks and benefits...

Question 3

Gerry has a dog-walking business, and he wants to help his walkers plan their route. Which of the following should he use?
A) Social networking
B) Aggregators
C) Blogs
D) Crowdsourcing
E) Mashup

Accepted Answer

A mashup would be the best choice for route planning, as it allows multiple sources of information (such as maps and location data) to be combined into a single application. This would allow Gerry and his walkers to create the most efficient routes possible. The other options listed are not as directly applicable to route planning.

Question 4

Carter is a member of a team of five students working on a research project that comprises 25% of his overall grade. The team is trying to decide how they can most effectively work together to complete the final paper. Which of the following would work the best for this team?
A) A blog
B) A discussion board
C) A private social networking site
D) A Skype video chat
E) A wiki

Accepted Answer

A wiki would be the best choice for this team because it allows multiple users to collaborate on the same document simultaneously, track changes and revisions, and communicate through discussion forums. This would be the most efficient way for the team to work together and ensure everyone is on the same page throughout the project.

Question 5

Define crowdsourcing, and explain why it is valuable

Accepted Answer

The answer of Define crowdsourcing, and explain why it is...

Question 6

Discuss the efforts that Wikipedia takes to improve the reliability of its content. Why do many colleges continue to disallow Wikipedia as a cite for scholarly work.

Accepted Answer

The answer of Discuss the efforts that Wikipedia takes to...

Question 7

Refer to IT's About Business 9.1 - Making Money with YouTube Videos: Which of the following statements about YouTube Partners is true?
A) YouTube accepts all video creators as partners.
B) Partners receive a percentage of advertising sales.
C) All of the partners make substantial income by being a partner.
D) Partners receive a payment every time one of their videos is viewed.
E) All videos belong to YouTube.

Accepted Answer

Partners receive a percentage of advertising sales, but not all partners make substantial income by being a partner. They do not receive a payment every time one of their videos is viewed. Additionally, videos belong to the creator, not YouTube.

Question 8

Compare and contrast blogs and wikis.

Accepted Answer

The answer of Compare and contrast blogs and wikis....

Question 9

A Web site that combines content from other Web sites to form new content is called a(n) ______.
A) Social network
B) Aggregator
C) Blog
D) E-commerce site
E) Mashup

Accepted Answer

A mashup is a website or application that combines content from more than one source into a single integrated experience. This involves taking multiple sources of content (such as data, feeds, etc.) and blending them together to create something new.

Question 10

What is the difference between Web 1.0 and Web 2.0?

Accepted Answer

The answer of What is the difference between Web 1.0...

Question 11

Sean is organizing a 5K race to support the local food bank. The event takes place in three months. Which of the following would be the best strategy?
A) Set up a Twitter account, and tweet some details about the event every couple of hours.
B) Start blogging about all the organizing that is going on.
C) Start a business page in Facebook, and let his friends know about it.
D) Start putting pictures of the food bank on photo sharing sites and tag with "5K"
E) Build a Web page with all of the details.

Accepted Answer

Creating a Facebook business page and sharing it with friends is an effective way to reach a wide audience quickly, allowing for easy sharing and engagement, which can help in promoting the event.

Question 12

Refer to IT's About Business 9.5 - Location, Location, Location: Which of the following statements concerning Foursquare is false?
A) Foursquare is based on GPS-enabled mobile technology.
B) A "mayor" icon is given to the person who checks into a location the most often in the last 60 days.
C) Foursquare is used by merchants to attract customers with promotions.
D) Other social network sites are adding location-based tools.
E) Foursquare has no competition.

Accepted Answer

The statement "Foursquare has no competition" is false. There are other location-based social networking sites and apps, such as Yelp and Swarm, that compete with Foursquare.

Question 13

Sean ran a very successful 5K race to support the local food bank. They had 210 runners and raised over $5,000. He wants to continue to do more for the local food bank. Which of the following would be the best use of his time?
A) Set up a Twitter account and tweet a story about the food bank every day.
B) Start blogging about how the food bank helps people living in the community.
C) Use the business page in Facebook that he built for the race and allow people to donate from that page.
D) Start putting pictures of the food bank on photo sharing sites and tag with "Food bank"
E) Build a Web page with all of the details of the food bank.

Accepted Answer

The answer of Sean ran a very successful 5K race...

Question 14

Refer to IT's About Business 9.2 - The Blog del Narco: The Blog del Narco provides news that isn't reported in the Mexican news media. Yet, the Blog's content is considered reliable. Why?
A) It is reported by a college student.
B) The content in the blog is from reliable sources.
C) It has proved reliable over time.
D) The blogger uses his own laptop.
E) All the above are reasons why the content is considered reliable.

Accepted Answer

The content in the blog has proved reliable over time.

Question 15

Refer to Closing Case - Marketing with Facebook: Which of the following statements about advertising with Facebook is false?
A) Targeting marketing is based on information in the member's profile.
B) Advertising can take the form of either text or video.
C) Facebook has a high click-through rate.
D) Companies set up their own Facebook pages for fans to "like."
E) Facebook promises brand awareness to advertisers.

Accepted Answer

The statement "Facebook has a high click-through rate" is false. In fact, Facebook's click-through rate is relatively low compared to other online advertising platforms.

Question 16

Explain the three technologies that are used by Web 2.0

Accepted Answer

The answer of Explain the three technologies that are used...

Question 17

Refer to IT's About Business 9.3 - Share Your Life in Pictures: Which of the following statements concerning Web-based photo sharing is false?
A) Early photo-sharing sites were popular because they facilitated printing.
B) Newer sites are focusing on pictures from smartphones.
C) Some photo-sharing sites are focusing on serious photographers.
D) It's easy to protect a photo once it's posted to a sharing site or social network.
E) All the above statements are true.

Accepted Answer

It's actually quite difficult to completely protect a photo once it's posted on a sharing site or social network, as it can be downloaded, reposted, and shared without the owner's permission.

Question 18

Refer to Opening Case - From Social Networks to Social Commerce: Which of the following statements about Groupon is false?
A) Groupon controls when deals are offered.
B) Discounts depend on convincing enough people to buy the deal.
C) Groupon uses social network sites to promote offers.
D) Groupon can promote based on where a member lives.
E) Groupon now helps eliminate perishable inventory.

Accepted Answer

Groupon does not control when deals are offered. Merchants set the terms of the deal, including the start and end dates.

Question 19

Refer to IT's About Business 9.4 - Online Games Are Big Business: Which of the following statements concerning the online games played on social network sites is false?
A) The social network site receives payments from the game company.
B) All users of the social network site are fine with having games available and part of feeds.
C) Playing the games is free.
D) Game companies use social network sites to advertise.
E) Facebook created its own currency.

Accepted Answer

Not all users of social network sites are fine with having games available and part of feeds. Some may find the game notifications and updates annoying or intrusive.

Question 20

Explain how a corporate social networking site would differ (on as many aspects as you can think of) from the personal one so many of us belong to.

Accepted Answer

The answer of Explain how a corporate social networking site...

Quiz 9: Social Computing

Explain how a mashup works (conceptually), and provide some examples of mashups that you have seen.

Identify and analyze the risks and benefits associated with social networking sites.

Gerry has a dog-walking business, and he wants to help his walkers plan their route. Which of the following should he use?

Carter is a member of a team of five students working on a research project that comprises 25% of his overall grade. The team is trying to decide how they can most effectively work together to complete the final paper. Which of the following would work the best for this team?

Define crowdsourcing, and explain why it is valuable

Discuss the efforts that Wikipedia takes to improve the reliability of its content. Why do many colleges continue to disallow Wikipedia as a cite for scholarly work.

Refer to IT's About Business 9.1 - Making Money with YouTube Videos: Which of the following statements about YouTube Partners is true?

Compare and contrast blogs and wikis.

A Web site that combines content from other Web sites to form new content is called a(n) ______.

What is the difference between Web 1.0 and Web 2.0?

Sean is organizing a 5K race to support the local food bank. The event takes place in three months. Which of the following would be the best strategy?

Refer to IT's About Business 9.5 - Location, Location, Location: Which of the following statements concerning Foursquare is false?

Sean ran a very successful 5K race to support the local food bank. They had 210 runners and raised over $5,000. He wants to continue to do more for the local food bank. Which of the following would be the best use of his time?

Refer to IT's About Business 9.2 - The Blog del Narco: The Blog del Narco provides news that isn't reported in the Mexican news media. Yet, the Blog's content is considered reliable. Why?

Refer to Closing Case - Marketing with Facebook: Which of the following statements about advertising with Facebook is false?

Explain the three technologies that are used by Web 2.0

Refer to IT's About Business 9.3 - Share Your Life in Pictures: Which of the following statements concerning Web-based photo sharing is false?

Refer to Opening Case - From Social Networks to Social Commerce: Which of the following statements about Groupon is false?

Refer to IT's About Business 9.4 - Online Games Are Big Business: Which of the following statements concerning the online games played on social network sites is false?

Explain how a corporate social networking site would differ (on as many aspects as you can think of) from the personal one so many of us belong to.