Research shows that merely adequate customer satisfaction is insufficient to lead to:
A) customer loyalty and profit.
B) customer loyalty.
C) profit.
D) competitive advantage.

Question

Quizplus · Accepted Answer

Merely adequate customer satisfaction cannot create customer loyalty and profit. It is essential to exceed customer expectations and provide exceptional customer service to gain customer loyalty and generate profit. A competitive advantage can also be achieved through exceptional customer service.

Research Shows That Merely Adequate Customer Satisfaction Is Insufficient to Lead