Question 1

The requirements for effective market segmentation in a domestic marketing context also apply in international market segmentation. List and briefly describe the properties that these segments should ideally possess.

Accepted Answer

The answer of The requirements for effective market segmentation in...

Question 2

Comment on when marketers should pursue universal/global segments, regional segments, and unique/diverse segments.

Accepted Answer

The answer of Comment on when marketers should pursue universal/global...

Question 3

Discuss the major reasons why international marketers implement international market segmentation.

Accepted Answer

The answer of Discuss the major reasons why international marketers...

Question 4

For many years researchers and academics believed that lifestyle segmentation (which was often a very successful technique in a home country's domestic market) was a valid segmentation technique. However, recently doubts have been raised. Discuss the weaknesses of lifestyle based segmentation schemes. Think of applications when lifestyle segmentation might be the most appropriate.

Accepted Answer

The answer of For many years researchers and academics believed...

Question 5

Socioeconomic variables are among the most important bases to be considered when segmenting markets. Comment on the major issues that might be faced when making the decision on whether to use per capita GDP or GNP as a country segmentation criterion.

Accepted Answer

The answer of Socioeconomic variables are among the most important...

Question 6

GCCP stands for:

Accepted Answer

The answer of GCCP stands for:...

Question 7

The lower the R2 value, the better the ability of the regression model to predict
the data.

Accepted Answer

The statement is false. A low R2 value indicates a poor fit of the regression line to the data, which means that the model is not able to accurately predict the data. A high R2 value (closer to 1) indicates a better fit and better ability to predict the data.

Question 8

_______________ is an umbrella term that embraces a collection of statistical
procedures for dividing objects into groups.

Accepted Answer

The answer of _______________ is an umbrella term that embraces...

Question 9

Sometimes local brands fight it out with global brands by using GCCP or LCCP.

Accepted Answer

The answer of Sometimes local brands fight it out with...

Question 10

The ________ tells us whether or not predictor variable has a "significant"
(statistically speaking) relationship with the dependent variable.

Accepted Answer

The answer of The ________ tells us whether or not...

Quiz 7: Global Segmentation and Positioning

The requirements for effective market segmentation in a domestic marketing context also apply in international market segmentation. List and briefly describe the properties that these segments should ideally possess.

Comment on when marketers should pursue universal/global segments, regional segments, and unique/diverse segments.

Discuss the major reasons why international marketers implement international market segmentation.

Socioeconomic variables are among the most important bases to be considered when segmenting markets. Comment on the major issues that might be faced when making the decision on whether to use per capita GDP or GNP as a country segmentation criterion.

GCCP stands for:

The lower the R2 value, the better the ability of the regression model to predict the data.

_______________ is an umbrella term that embraces a collection of statistical procedures for dividing objects into groups.

Sometimes local brands fight it out with global brands by using GCCP or LCCP.

The ________ tells us whether or not predictor variable has a "significant" (statistically speaking) relationship with the dependent variable.