A __________________________________ program goes one step further since it is a system of active promotional management that strategically coordinates global
Communications in all of its component parts both horizontally (country-level) and
Vertically (promotion tools).
A) vertical communications
B) horizontal communications
C) globally integrated marketing communications
D) global communications
E) synergistic communications

Question

Quizplus · Accepted Answer

The term "globally integrated marketing communications" describes a program that coordinates global communications both horizontally (country-level) and vertically (promotion tools). This program goes beyond just communication strategies and actively manages promotional efforts in multiple regions or markets. Therefore, C is the best choice.

A __________________________________ Program Goes One Step Further Since It Is