In the competitive parity rule, advertisers do not use competitors' advertising spending as a benchmark.

Name: In the competitive parity rule, advertisers do not use competitors' advertising spending as a benchmark.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In the competitive parity rule, advertisers often use their competitors' advertising spending as a benchmark to determine their own advertising budget, aiming to maintain parity or competitive equality in the marketplace.

In the Competitive Parity Rule, Advertisers Do Not Use Competitors