A _____ program goes one step further since it is a system of active promotional management that strategically coordinates global communications in all of its component parts both horizontally (country-level) and vertically (promotion tools).
A)vertical communications
B)horizontal communications
C)globally integrated marketing communications
D)global communications
E)synergistic communications

Question

Quizplus · Accepted Answer

A globally integrated marketing communications program strategically coordinates global communications across all its components and levels, ensuring a unified message and strategy.

A _____ Program Goes One Step Further Since It Is