There are a variety of formats for creating international advertising. With _________ advertising, the creative strategy is highly centralized. Universal copy is developed
For all markets.
A) export
B) import
C) prototype (pattern)
D) concept cooperation
E) psychological

Question

Quizplus · Accepted Answer

Export advertising is a format for creating international advertising where the creative strategy is highly centralized, and universal copy is developed for all markets. This approach ensures consistency in branding and messaging across different countries and cultures.

There Are a Variety of Formats for Creating International Advertising