In the domain of advertising, __________________ means that marketers encourage their affiliates to adopt, or at least consider, advertising ideas that have proven
Successful in other markets. Which of the following standardization benefits applies?
A) scale economics
B) consistent image
C) cross-fertilization
D) global consumer segments
E) creative talent

Question

Quizplus · Accepted Answer

Cross-fertilization refers to the process of transferring ideas, concepts, or technologies from one application or market to another. In this case, marketers are encouraging their affiliates to consider advertising ideas that have been successful in other markets, which is a form of cross-fertilization.

In the Domain of Advertising, __________________ Means That Marketers Encourage