What should be the first step in the service recovery process?
A)Comprehend the reasons for customer dissatisfaction with the service
B)Correct the problem
C)Apologize to the customer
D)Compensate the customer for the organization's mistake
E)Check whether the organization's effort to win back the customer has been successful

Question

Quizplus · Accepted Answer

Apologizing to the customer is the first step in the service recovery process as it acknowledges the issue and shows empathy, setting a positive tone for further resolution steps.

What Should Be the First Step in the Service Recovery