COMPLETION QUESTIONS
Service Framework
Participants,Physical evidence,Process of service assembly
Service Encounter
Servuction
Backstage
Services Theater
Workers,Setting,Customers,Process
Services Marketing Mix
-In the services marketing mix framework,the three new Ps are ___________,______________,and _____________.
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Q23: Since each customer service experience is unique
Q24: COMPLETION QUESTIONS
Service Framework
Participants,Physical evidence,Process of service assembly
Service
Q25: Which,if any,of the following characteristics is NOT
Q26: How can service marketers use service frameworks
Q27: COMPLETION QUESTIONS
Service Framework
Participants,Physical evidence,Process of service assembly
Service
Q29: According to the servuction framework,the benefits that
Q30: According to the services theater framework,which of
Q31: COMPLETION QUESTIONS
Service Framework
Participants,Physical evidence,Process of service assembly
Service
Q32: You are a marketing manager for a
Q33: You are asked to improve the design
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