A service blueprint is a design and communication tool for marketers to envision and plan the service performance.

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A service blueprint is a tool used by marketers to visualize and plan the entire service process, including all the stages, touchpoints, interactions, and potential problems that may arise during the service performance. It helps to align different departments and stakeholders in delivering an excellent customer experience, and also identifies opportunities for improvement and innovation.

A Service Blueprint Is a Design and Communication Tool for Marketers