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The Importance of a Servicescape Increases as It Is Used

Question 18

Multiple Choice

The importance of a servicescape increases as it is used to


A) help customers to observe and learn about the service process.
B) expedite the process of service delivery by understanding the role of service workers and equipment in the service delivery process.
C) attract and appeal to a specific type of audience.
D) A servicescape becomes increasingly important for each of the listed reasons.
E) None of these increases the importance of a servicescape.

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