Which,if any,of the following is NOT a recommended guideline for advertising services?
A) Provide tangible cues
B) Capitalize on word-of-mouth communication
C) Make sure that the service is understood
D) All of these are recommended guidelines for advertising services.
E) None of these are recommended for advertising services.
Correct Answer:
Verified
Q29: The promotional element of the services marketing
Q30: Which of the following is NOT a
Q31: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q32: Advertising goals of services are sometimes captured
Q33: Service organizations are shifting their promotion strategies
Q35: Which is NOT a services marketing mix
Q36: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q37: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q38: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q39: The Internet enables positive and negative publicity
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