Question 1

When evaluating existing buildings, retailers:
A) need to find the lowest cost per square foot possible due to the need for maximum display space.
B) should locate in store space previously occupied by a similar type of business.
C) should recognize that the store's appearance and layout create an image for the customers of the business.
D) can discount the interior appearance of the building if it has a strong exterior appeal.

Accepted Answer

Retailers should recognize that the appearance and layout of the store create an image for the customers of the business. This means that the exterior and interior of the building should be well-maintained and visually appealing to attract customers and create a positive impression. While cost and previous occupancy can be factors in evaluating buildings, they should not be the sole focus when considering a retail location.

Question 2

The Americans with Disabilities Act:
A) protects disabled employees, job candidates, and customers.
B) does not apply to small businesses with fewer than 15 employees.
C) requires companies to hire any disabled worker who applies for a job and then find a way to fit the job requirements to that worker's abilities.
D) All of the above

Accepted Answer

The Americans with Disabilities Act protects disabled employees, job candidates, and customers. Option B is incorrect as the ADA applies to all employers with 15 or more employees. Option C is also incorrect as the ADA requires companies to provide reasonable accommodations for disabled job candidates and employees, but they do not have to hire someone who is not qualified for the job.

Question 3

To be effective, a business sign should:
A) be large enough for passersby to read from a distance.
B) contain a message that is short, simple, and clear.
C) be properly illuminated so that it is legible both day and night.
D) All of the above

Accepted Answer

All of the above options are necessary for a business sign to be effective. The sign should be large enough for people to read from a distance, have a clear and concise message, and be properly illuminated for visibility at all times.

Question 4

The Justice Department estimates that more than 20 percent of the cases customers have filed under the Americans with Disabilities Act involved changes the business owners could have made at a cost of:
A) $0.
B) $250.
C) $1,000.
D) $8,000.

Accepted Answer

The Justice Department estimates that more than 20 percent of the cases customers have filed under the Americans with Disabilities Act involved changes the business owners could have made at a cost of $0.

Question 5

The science of adapting work and working conditions to complement employees' strengths and to suit customers' needs is called:
A) physiology.
B) ergonomics.
C) terminology.
D) kinesiology.

Accepted Answer

The science of adapting work and working conditions to complement employees' strengths and to suit customers' needs is called ergonomics, which is the study of how to design and arrange things people use so that the people and things interact most efficiently and safely. Physiology, kinesiology, and terminology do not specifically relate to workplace design and adaptation.

Question 6

In addition to the layout of the store, behavioral experts recommend that retailers consider the impacts of ________ , ________ and ________ on customer behavior.
A) lighting; sound; scent
B) lighting; noise; orientation
C) lighting; sound; noise
D) signage; sound; scent

Accepted Answer

Lighting, sound, and scent can all have significant impacts on customer behavior in a retail store. For example, lighting can affect mood and energy levels, sound can affect perceived wait times and general ambiance, and scent can affect both mood and purchasing behavior. Therefore, it is important for retailers to consider these factors when designing their stores.

Question 7

Studies and experts have concluded that changes in office design have a direct impact on workers':
A) performance.
B) job satisfaction.
C) ease of communication.
D) All of the above

Accepted Answer

Studies and experts have found that changes in office design have a direct impact on workers' performance, job satisfaction, and ease of communication. Therefore, all of the above options are correct.

Question 8

The most progressive companies seeking environmentally-friendly designs are using:
A) all new materials, installing high efficiency lighting, and striving to meet LEED standards.
B) recycled materials, installing high efficiency lighting, and meeting building code standards.
C) recycled materials, installing high efficiency lighting, and striving to meet LEED standards.
D) recycled materials, installing high cost lighting, and striving to meet LEED standards.

Accepted Answer

The best choice is C as it combines the use of environmentally-friendly recycled materials along with high efficiency lighting to reduce energy consumption. Additionally, striving to meet LEED standards ensures that the design considers sustainability in all aspects of the building project, meeting both environmental and social criteria. High cost lighting (option D) is not necessarily required for a sustainable design and may not be economically practical for all companies. Option A is only using new materials, while option B only meets building code standards which may not necessarily consider sustainability.

Question 9

An effective retail layout should:
A) pull customers into the store.
B) make it easy for customers to locate the merchandise they are looking for.
C) take customers past displays of items they might buy on impulse.
D) All of the above

Accepted Answer

An effective retail layout should do all of the aforementioned things to maximize sales and customer satisfaction. By pulling customers into the store, making it easy to find merchandise, and strategically placing impulse buys, retailers can significantly improve their bottom line.

Question 10

The most valuable space in a store is the:
A) nonselling space.
B) main entry-level space.
C) space at the back of the store.
D) left-side, entry-level space.

Accepted Answer

The main entry-level space is the most valuable space in a store because it is the first space that customers see and it sets the tone for their shopping experience. This space creates the first impression of the store and influences the customer's attitude towards the store, thereby making it the most valuable space.

Question 11

Which of the following is an example of ergonomics?
A) Evaluating the climate-control needs of the work environment
B) Assessing the lighting needs and the acoustics of a business office
C) Considering the proper height of desks, chairs, etc., when designing a work station
D) All of the above

Accepted Answer

Ergonomics is the science of designing a workspace or equipment to fit the needs of the person using it. This includes factors such as temperature control, lighting, acoustics, and the proper height of desks and chairs. Therefore, all of the options provided (A, B, and C) are examples of ergonomics.

Question 12

The Americans with Disabilities Act of 1990 requires:
A) buildings be remodeled to accommodate any disabled customer or employee.
B) businesses must accommodate all disabled customers or job candidates, regardless of the cost to the business.
C) that businesses have all facilities available to physically challenged customers and employees.
D) All of the above

Accepted Answer

The Americans with Disabilities Act (ADA) requires businesses to make reasonable accommodations for disabled individuals, which includes having facilities accessible to them, but it does not mandate remodeling or accommodations regardless of cost.

Question 13

Which of the following statements concerning layout is true?
A) A company's physical facilities send important messages to potential customers about its "personality."
B) The physical appearance of a building provides customers with their first impressions of a business.
C) Communicating the right signals through a business's layout and physical facilities is an important step in creating a competitive edge over rivals.
D) All of the above

Accepted Answer

All of the statements are true. Layout and physical facilities play a crucial role in shaping a company's image and in creating a competitive advantage. The physical appearance of a building and its facilities can either attract or repel customers, and can communicate important messages about a company's values, quality, and professionalism. A well-designed and functional layout can also improve productivity, enhance customer experience, and contribute to a positive corporate culture.

Question 14

A bakery is an example of a business that may benefit from intentional use of ________ within the space.
A) color
B) music
C) smell
D) lighting

Accepted Answer

The smell of freshly baked goods can attract customers and enhance their experience, making it a powerful tool for bakeries.

Question 15

Entrances should invite entry. The way to accomplish this is to:
A) have wide entryways and attractive displays set back from the doorway that can lure customers into the store.
B) offer discounts.
C) have displays as close to the entry of the store as possible.
D) have a big sign to attract customers.

Accepted Answer

Wide entryways and attractive displays set back from the doorway create an inviting entrance that lures customers into the store. Offering discounts, having displays too close to the entry, or relying solely on a big sign may not be effective in encouraging customers to enter the store.

Question 16

The National Business Incubation Association reports that ________ percent of the companies that have graduated from a incubator stay in the local community.
A) 84
B) 70
C) 54
D) 33

Accepted Answer

The National Business Incubation Association reports that 84 percent of the companies that have graduated from an incubator stay in the local community.

Question 17

________ is the logical arrangement of the physical facilities in a business that contributes to efficient operations, increased productivity, and higher sales.
A) The Index of Retail Saturation
B) Layout
C) Logistics
D) The Sales Conversion Index

Accepted Answer

Layout refers to the logical arrangement of physical facilities, such as the placement of equipment and machinery, in a way that allows for efficient operations, increased productivity, and higher sales. Logistics is related to the coordination of the movement of goods and resources, while the Index of Retail Saturation and the Sales Conversion Index are specific metrics used to measure retail performance.

Question 18

When designing the layout of a store, office, or plant, a business owner's primary focus is usually on ________, however, it should be on ________.
A) minimizing costs; maximizing security
B) enhancing workers' productivity; minimizing costs
C) increasing sales; customer accessibility
D) minimizing costs; minimizing injuries and enhancing employees' productivity

Accepted Answer

While minimizing costs is an important consideration, it should not be the primary focus when designing the layout of a store, office, or plant. The primary focus should be on minimizing injuries and enhancing employees' productivity, as this will ultimately lead to greater efficiencies and cost savings in the long run. Additionally, a safe and productive workplace is essential for attracting and retaining top talent, which is critical to the success of any business.

Question 19

Which of the following is not a characteristic of an effective business sign?
A) Includes a message that is short, simple, and clear.
B) Is illuminated so that it is readable both day and night.
C) Uses complementary color schemes and ornate typefaces.
D) Is well maintained.

Accepted Answer

Using complementary color schemes and ornate typefaces can make a sign difficult to read and not effective in conveying its message to potential customers. A sign should have a simple and clear message, be well-maintained, and should be visible both day and night through proper illumination.

Question 20

Under the Americans with Disabilities Act, a newly constructed:
A) building must have elevators if they are three stories or higher.
B) retail store must have checkout aisles wide enough to accommodate wheelchairs (36 inches).
C) restaurant must make five percent of its tables accessible to wheelchair-bound patrons.
D) All of the above

Accepted Answer

All of the options listed are requirements under the Americans with Disabilities Act. Buildings must have elevators if they are three stories or higher, retail stores must have checkout aisles wide enough to accommodate wheelchairs, and restaurants must make at least 5% of their tables accessible to wheelchair-bound patrons.

Quiz 14: Choosing the Right Location and Layout

When evaluating existing buildings, retailers:

The Americans with Disabilities Act:

To be effective, a business sign should:

The Justice Department estimates that more than 20 percent of the cases customers have filed under the Americans with Disabilities Act involved changes the business owners could have made at a cost of:

The science of adapting work and working conditions to complement employees' strengths and to suit customers' needs is called:

In addition to the layout of the store, behavioral experts recommend that retailers consider the impacts of , and on customer behavior.

Studies and experts have concluded that changes in office design have a direct impact on workers':

The most progressive companies seeking environmentally-friendly designs are using:

An effective retail layout should:

The most valuable space in a store is the:

Which of the following is an example of ergonomics?

The Americans with Disabilities Act of 1990 requires:

Which of the following statements concerning layout is true?

A bakery is an example of a business that may benefit from intentional use of ________ within the space.

Entrances should invite entry. The way to accomplish this is to:

The National Business Incubation Association reports that ________ percent of the companies that have graduated from a incubator stay in the local community.

________ is the logical arrangement of the physical facilities in a business that contributes to efficient operations, increased productivity, and higher sales.

When designing the layout of a store, office, or plant, a business owner's primary focus is usually on , however, it should be on .

Which of the following is not a characteristic of an effective business sign?

Under the Americans with Disabilities Act, a newly constructed: