Simulate Strategy
While teaching strategy at ABC University, Jessica developed an interactive strategy simulation game to teach and reinforce the strategy concept to students in her class. She saw that students were able to grasp the concepts much better playing the game, rather than from reading the book. Jessica tinkered with the game for two years in her class to perfect it and remove the glitches. Her thought was that if her students were learning more efficiently with this game, then could other students at other universities benefit as well? The result was the launch of Simulate Strategy, Inc.

-If Jessica places an advertisement in "Chronicle of Higher Education," a leading publication for University professors about her product with her e-mail and contact information,it can be described as
A)guerilla marketing.
B)telemarketing.
C)direct sales.
D)direct response advertising.

Question

Simulate Strategy
While teaching strategy at ABC University, Jessica developed an interactive strategy simulation game to teach and reinforce the strategy concept to students in her class. She saw that students were able to grasp the concepts much better playing the game, rather than from reading the book. Jessica tinkered with the game for two years in her class to perfect it and remove the glitches. Her thought was that if her students were learning more efficiently with this game, then could other students at other universities benefit as well? The result was the launch of Simulate Strategy, Inc.

-If Jessica places an advertisement in "Chronicle of Higher Education," a leading publication for University professors about her product with her e-mail and contact information,it can be described as
A)guerilla marketing.
B)telemarketing.
C)direct sales.
D)direct response advertising.

Quizplus · Accepted Answer

Direct response advertising is a type of advertising that is designed to elicit a response directly from the consumer, such as visiting a website, calling a phone number, or making a purchase. By placing her e-mail and contact information in the advertisement, Jessica is directly inviting potential customers to contact her, which makes it an example of direct response advertising.

Simulate Strategy While Teaching Strategy at ABC University, Jessica Developed an Interactive