Simulate Strategy
While teaching strategy at ABC University, Jessica developed an interactive strategy simulation game to teach and reinforce the strategy concept to students in her class. She saw that students were able to grasp the concepts much better playing the game, rather than from reading the book. Jessica tinkered with the game for two years in her class to perfect it and remove the glitches. Her thought was that if her students were learning more efficiently with this game, then could other students at other universities benefit as well? The result was the launch of Simulate Strategy, Inc.

-Knowing the market of professors at other universities well,Jessica has decided to approach them for her product sales.This method can be described as
A)direct marketing.
B)going international.
C)using middlemen.
D)wholesaling.

Question

Simulate Strategy
While teaching strategy at ABC University, Jessica developed an interactive strategy simulation game to teach and reinforce the strategy concept to students in her class. She saw that students were able to grasp the concepts much better playing the game, rather than from reading the book. Jessica tinkered with the game for two years in her class to perfect it and remove the glitches. Her thought was that if her students were learning more efficiently with this game, then could other students at other universities benefit as well? The result was the launch of Simulate Strategy, Inc.

-Knowing the market of professors at other universities well,Jessica has decided to approach them for her product sales.This method can be described as
A)direct marketing.
B)going international.
C)using middlemen.
D)wholesaling.

Quizplus · Accepted Answer

Direct marketing involves reaching out to individual customers or groups of customers directly, without the use of intermediaries such as middlemen or wholesalers. In this case, Jessica is approaching professors herself, without the assistance of a third party, which fits the definition of direct marketing.

Simulate Strategy While Teaching Strategy at ABC University, Jessica Developed an Interactive