_____ refers to the actions of consumers directly involved in obtaining,consuming,and disposing of products and the decision processes that precede and follow these actions.
A)Buyer behavior
B)Consumer behavior
C)Marketing management
D)Consumer-goods manufacturing process

Question

Quizplus · Accepted Answer

Consumer behavior refers to the actions and decision-making processes of consumers when they are involved in obtaining, consuming, and disposing of products or services. It includes factors such as motivations, attitudes, preferences, and purchasing patterns that affect consumer behavior. Understanding consumer behavior is critical for marketers to develop effective marketing strategies and target their audience accurately.

_____ Refers to the Actions of Consumers Directly Involved in Obtaining,consuming,and