One of the most common forms of segmenting consumer markets uses characteristics such as age,income,household size,and/or ethnic group.This is known as ________ segmentation.
A)geographic
B)psychographic
C)end-use
D)demographic

Question

Quizplus · Accepted Answer

Demographic segmentation divides the market into segments based on variables such as age, income, household size, and ethnic group, allowing businesses to target specific consumer groups more effectively.

One of the Most Common Forms of Segmenting Consumer Markets