The use of social class as an explanatory consumer behaviour variable has been heavily influenced by two studies, both of which have developed a multiple-item index to measure social class. These studies are called:

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The use of social class as an explanatory consumer behaviour variable has been heavily influenced by Hollingshead Index of Social Position and Warner's Index of Status Characteristics, both of which have developed a multiple-item index to measure social class. Option A is incorrect as there is no such index as "Warner Bros. Index of Status Characteristics". Option B is incorrect as Harris did not develop an index on status characteristics.

The Use of Social Class as an Explanatory Consumer Behaviour