_____ is everything the consumer must surrender in order to receive the benefits of owning/using the product.
A) Value
B) Consumer cost
C) Price
D) Opportunity cost
E) Value proposition

Name: _____ is everything the consumer must surrender in order to receive the benefits of owning/using the product. A) Value B) Consumer cost C) Price D) Opportunity cost E) Value proposition
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Firms seek to provide customer value by reducing the non-price costs of owning or operating a product.

_____ Is Everything the Consumer Must Surrender in Order to Receive