Which of the following is used to evaluate the attractiveness of various market segments?
A) segment size
B) distribution available
C) fit with company image
D) cost to serve
E) all of the above

Name: Which of the following is used to evaluate the attractiveness of various market segments? A) segment size B) distribution available C) fit with company image D) cost to serve E) all of the above
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Question

Quizplus · Accepted Answer

Many criteria are used to evaluate and compare the attractiveness of various market segments.

Which of the Following Is Used to Evaluate the Attractiveness