Which of the following statements is TRUE regarding subliminal stimuli?
A) Research on messages presented too rapidly to elicit awareness indicates that such messages can actually have a substantial effect.
B) There is evidence that marketers are using subliminal messages.
C) A subliminal ad is different from a "normal" ad in that it "hides" key persuasive information within the ad by making it so weak that it is difficult or impossible for an individual to physically detect.
D) Subliminal advertising has not been the focus of intense study and public concern.
E) Masked symbols, deliberate or accidental, do appear to affect standard measures of advertising effectiveness and can influence consumption behavior.
Correct Answer:
Verified
Q44: When a teenager says, "It's cool," his
Q45: Which of the following is an ability
Q46: _ is a process whereby stimuli are
Q47: _ meaning is the conventional meaning assigned
Q48: _ meaning is the specific meaning assigned
Q50: A message presented so fast or so
Q51: Interpretation is generally a relative process rather
Q52: Which side of the brain deals with
Q53: _ represents the density of stimuli in
Q54: _ is the assignment of meaning to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents