Which of the following is an ability factor related to attention that may require less attention to the brand's ads by an individual due to that individual's high existing knowledge?
A) involvement
B) brand familiarity
C) brand equity
D) contrast
E) interestingness
Correct Answer:
Verified
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Q46: _ is a process whereby stimuli are
Q47: _ meaning is the conventional meaning assigned
Q48: _ meaning is the specific meaning assigned
Q49: Which of the following statements is TRUE
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