A brand whose perceived performance falls below expectations generally produces _____.
A) satisfaction
B) dissatisfaction
C) nonsatisfaction
D) elation
E) fear

Name: A brand whose perceived performance falls below expectations generally produces _____. A) satisfaction B) dissatisfaction C) nonsatisfaction D) elation E) fear
Brand: Quizplus
Rating: 4.8 (44 reviews)

Question

Quizplus · Accepted Answer

If the discrepancy between performance and expectation is sufficiently large, or if initial expectations were low, the consumer may restart the entire decision process.

A Brand Whose Perceived Performance Falls Below Expectations Generally Produces