Decision-making units often function as _____ when they consist of individuals from various areas of the firm, such as accounting, engineering, manufacturing, and marketing, who meet specifically to make a purchase decision.
A) buying centers
B) purchasing agents
C) consultants
D) intermediaries
E) opinion leaders

Question

Quizplus · Accepted Answer

The Answer is A

Decision-Making Units Often Function as _____ When They Consist of Individuals