Matt is currently undergoing sales training and is trying to understand the external influences on organizational buyer behavior. Which of the following is an external influence?
A) firmographics
B) culture
C) government
D) marketing activities
E) all of the above
Correct Answer:
Verified
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Q8: Firmographics, culture, government, reference groups, and marketing
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Q11: Which of the following influences organizational culture
Q12: Marketers have learned which of the following
Q13: The individuals (representing functional areas and management)
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