With respect to pay-per-click models,inflating the revenue to a host or increasing costs for the advertiser by repeatedly clicking on a link is called ________ fraud.
A) link
B) affiliate
C) click
D) conversion
E) disintermediation

Question

Quizplus · Accepted Answer

Click fraud refers to the practice of repeatedly clicking on a pay-per-click ad to generate revenue for the host or to increase costs for the advertiser. This is not related to affiliate, conversion, or disintermediation fraud. While link fraud could be a type of click fraud, click fraud is more specific in its definition.

With Respect to Pay-Per-Click Models,inflating the Revenue to a Host