If a company's Web site is listed in the sponsored list of a search engine,the search engine receives revenue on a ________ basis.
A) pay-per-click
B) pay-per-sale
C) click-through
D) pay-per-conversion
E) click-per-visit

Question

Quizplus · Accepted Answer

Pay-per-click means the search engine receives revenue every time a user clicks on the sponsored link, which is the most common payment model for sponsored search engine results. Pay-per-sale and pay-per-conversion are payment models based on actual sales or conversions, while click-through and click-per-visit are not actual payment models.

If a Company's Web Site Is Listed in the Sponsored