Which of the following is an example of forward integration in corporate vertical marketing system?
A) A car manufacturer acquiring a retail showroom
B) A car dealer achieving a direct channel of distribution without ownership
C) A grocery wholesaler buying a sugar manufacturer
D) A laptop distributor buying a computer chip maker
Correct Answer:
Verified
Q43: Forward integration is typically evident when a:
A)manufacturer
Q45: Which of the following is true of
Q46: The dependence in administered vertical marketing systems
Q52: Which of the following is true of
Q55: _ involves a manufacturer purchasing wholesalers or
Q57: A retail cooperative organization,a wholesaler-sponsored voluntary chain,and
Q58: In the context of vertical marketing systems,
Q60: _ vertical marketing systems typically involve single
Q61: Which of the following is an advantage
Q77: Which of the following is an example
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