In the context of vertical marketing systems, _____ systems are most similar to conventional channels.
A) administered
B) contractual
C) structured
D) corporate

Question

Quizplus · Accepted Answer

Administered systems are typically characterized by loosely coordinated relationships between independent firms in which the dominant member exercises some degree of power over the others. This is similar to conventional channels, where manufacturers and wholesalers work collaboratively but have significant autonomy to make decisions about pricing, promotion, and distribution. Contractual, structured, and corporate systems, on the other hand, involve more formalized relationships and varying degrees of ownership or integration between channel members.

In the Context of Vertical Marketing Systems, _____ Systems Are