In which of the following types of contractual vertical marketing systems does a group of independent retailers unite and agree to pool buying and managerial resources to improve competitive position?
A) Retail cooperative organizations
B) Wholesaler-sponsored voluntary chains
C) Retail franchising programs
D) Wholesaler corporate channel programs

Question

Quizplus · Accepted Answer

Retail cooperative organizations are when a group of independent retailers unite and agree to pool buying and managerial resources to improve their competitive position. This allows them to benefit from economies of scale and have greater bargaining power with suppliers. Wholesaler-sponsored voluntary chains, retail franchising programs, and wholesaler corporate channel programs have different structures and involve different types of partners.

In Which of the Following Types of Contractual Vertical Marketing