An administered vertical marketing system is exemplified by:
A)an independent retailer uniting with other retailers to manage resources jointly.
B)the franchise program of a parent company with an independent contractor.
C)the long-term relationship of a popular retailer with its regular suppliers.
D)a wholesaler who contracts with many retailers to carry out distribution.

Question

Quizplus · Accepted Answer

An administered vertical marketing system involves a dominant player in the supply chain exerting control over the other participants. In this case, the popular retailer is the dominant player, and they use their influence to coordinate activities with their regular suppliers. This allows for efficient coordination and communication between the two parties, which can benefit both the retailer and the suppliers.

An Administered Vertical Marketing System Is Exemplified By