In the context of the diffusion of innovation,_____ refer to buyers who are the first to purchase a new product.
A)innovators
B)early adopters
C)laggards
D)late adopters

Question

Quizplus · Accepted Answer

Innovators are the first group of individuals to adopt a new product, showing a willingness to take risks on new technologies or innovations before the broader market.

In the Context of the Diffusion of Innovation,_____ Refer to Buyers