In the context of brand and brand equity,cobranding is the strategy in which a company:
A)integrates two or more branded products.
B)attaches the corporate name to a product to enter either a new market segment or a different product class.
C)assigns different brand names to each product.
D)uses a brand name to facilitate entry into a new market segment.

Question

Quizplus · Accepted Answer

Co-branding refers to the integration of two or more branded products, where two companies come together to offer a product or service. They combine their brand strengths, marketing efforts, and resources to create a new product or service that provides more value and benefits to customers than what they could achieve alone. For example, Nike and Apple have collaborated to create the Nike+ iPod sports kit, which combines Nike's sports shoes with Apple's iPod music player to provide a fitness tracking and music system for runners.

In the Context of Brand and Brand Equity,cobranding Is the Strategy