A key component that contributes to the success of many companies' product development efforts relates to the emphasis placed on:
A)assigning the task of new product development exclusively to the top management
B)limiting the budget to reduce losses in case the product fails
C)creating cross-junctional teams early in the development process
D)assigning the task of developing new products to a group of marketers

Question

Quizplus · Accepted Answer

Creating cross-junctional teams early in the development process helps to ensure that different departments and perspectives are involved in the development of the product. This can lead to a more well-rounded and successful product in the end. Assigning the task exclusively to top management or a group of marketers may limit the diversity of ideas and input. Limiting the budget can also hinder the development process and limit the potential for success.

A Key Component That Contributes to the Success of Many