In which of the following stages of the new product development process is the new product proposal evaluated and responsibility for a project assigned to a project team?
A)Idea screening
B)Project planning
C)Test marketing
D)Product development

Question

Quizplus · Accepted Answer

The stage where the new product proposal is evaluated and responsibility for a project assigned to a project team is in the project planning stage. In this stage, a detailed project plan is developed, and tasks and responsibilities are assigned to the project team. Idea screening is the initial stage where ideas are evaluated to determine if they align with the company's goals and whether they should be pursued. Test marketing occurs after the product has been developed and involves launching the product in a small market to gauge its reception. Product development is the actual creation of the product after the idea has been approved.

In Which of the Following Stages of the New Product