In the context of marketing intermediaries,a(n)_____ is defined as a middleman who buys from manufacturers and sells to retailers.
A)broker
B)producer
C)jobber
D)initiator

Question

Quizplus · Accepted Answer

A jobber is a type of marketing intermediary that purchases products in bulk from manufacturers and then resells them to retailers at a higher price. They often work with products that have a short shelf life or are seasonal in nature, such as fruit or holiday merchandise. Brokers help to facilitate the buying and selling of goods and services between two parties, but they do not physically handle the products themselves. Producers create goods and services, while initiators are individuals or organizations that take the first steps towards a business transaction, such as requesting a quote or placing an order.

In the Context of Marketing Intermediaries,a(n)_____ Is Defined as a Middleman