In the context of types of marketing intermediaries,which of the following best describes a retailer?
A)A merchant middleman who is engaged primarily in selling to ultimate consumers
B)A middleman who serves as a go-between for a buyer or seller without assuming title risks
C)A business unit that negotiates purchases,sales,or both but does not take title to the goods in which it deals
D)A wholesale middleman especially in lines where selective distribution is common

Question

Quizplus · Accepted Answer

A retailer is a middleman who is primarily engaged in selling to ultimate consumers. They purchase products from wholesalers or directly from manufacturers and sell them to consumers at a higher price to make a profit. Retailers assume title risks and are responsible for the marketing, advertising, and promotion of the products they sell. Examples of retailers include department stores, supermarkets, and specialty stores.

In the Context of Types of Marketing Intermediaries,which of the Following