A marketing analyst for a chicken processor reports that a rising percentage of people are eating chicken because it has less fat than beef. Clearly, this firm's opportunities may improve with this change in the
A) technological environment.
B) cultural and social environment.
C) economic environment.
D) political and legal environment.
E) competitive environment.

Question

Quizplus · Accepted Answer

The rising percentage of people eating chicken because it has less fat than beef suggests a change in the cultural and social environment. This provides an opportunity for the chicken processor to capitalize on this trend by emphasizing the health benefits of chicken over beef in their marketing efforts.

A Marketing Analyst for a Chicken Processor Reports That a Rising